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    2009-04-16

    Dual Track Price for Bordeaux?

    While the auction market is beginning to have a break from the free fall starting from 2008 which is best supported by the April Acker HK auction, the 2008 En Primeur, starting releasing this week, gives an opposite signal. 

    100 EUR for Mouton, 110 EUR for Latour, it has been years for consumers to see such a bargain (2008 is not a terrible vintage). Although some said they would stick to the old pricing mechanism, more and more top growths hint they would follow Latour and Mouton's steps. Personally, I am very interested in how Lafite and Cheval Blanc would react. 

    But that doesn't necessarily mean the return of budget wine era. For Bordeaux, divergence is inevitable. Price will fall a lot even for currently reputed wines. But for top names, it would still be a demand side play. 2008 may be just a noise and the bargain release price is just a strategy to test the market and, in certain degree, accelerate the convergence back to the equilibrium. It's just like what used by the HK real estate developer during hard times, just like the dual track price mechanism used in China's transition from central planning to market ecnonmy. 

    Whatever, the young market is experiencing turmoil now and this must be good for all the participants. We all learn from the process. 

    2 条评论:

    yafu 说...

    你现在对酒似乎很有研究阿

    mavaron 说...

    对酒当歌,人生几何,譬如朝露,去日无多